background 90ies 2.jpg

CV

For as long as I remember, I’ve always wanted to be a fashion designer. After finishing my education, I created the opportunity to start my own company in Shanghai. I did not hesitate to make an experience out of it.

This amazing journey really has pushed me to explore and conquer many aspects that have led me to become an international designer for Fashion, Jewellery, and Home Décor.

I have successfully showcased my work and art across frontline fashion shows in China, as well as trade shows in the US.

Furthermore, I have been able to weave an important global network of contacts which have led me to curate showrooms internationally and coordinate elaborate events that create synergies between food, music, and my designs.

These 14 years of experience have also helped me grow my expertise in sourcing, product development, and production management across Asia.

Mar 2015 –  Feb 2020

Entrepreneur, Designer

LFTLT – live for the little things

Shanghai - China

Design:

Developing the Brand: Logo, Branding, Packaging, Website look, Shopify store, etc.

Design and Concept of the collection

(2 seasons per year with 30 styles per season) including collection outline for sustainable, handmade Jewellery and Home Décor products.

Innovation and sustainability: re-inventing unwanted materials into pieces of art.

Styling and managing Showroom during Market week High Point NC (USA).

Event concepts and organization (stimulating all senses by combining design, food, and music).

 

Product Development and Sourcing:

Sourcing sustainable materials including leftover textiles, organic clay, etc.

Establish new relationships with workshops for handmade only production.

Controlled and followed production of Jewellery and Home Décor products, based on quality, execution, and timing.

Expert in sourcing Home Décor goods and Jewellery in China and Indonesia – a network of over 20 contacts.

 

Administrative Process:

Responsible for setting up office in Shanghai, managing a small local team.

Being directly involved with the HR process and training of personnel.

Communication with the sales department in the US, analyzing results with team members, to drive sales.

All angles of Business administration and management.

Oct 2018 – Feb 2020

Design Manager

studio stare 

Shanghai - China

Developing ideas aligned with client’s strategy and needs.

Art & Illustration.

Vector graphics, digital illustrations, and concept art.

Logos, layouts, and other design elements.

Styling of Product and Lifestyle shootings.

Jan 2010 – May 2015

Entrepreneur, Designer

Frau Ana

Shanghai - China

Design:

Trend research including creation of mood boards and color themes.

Design and Concept including collection outline based on season and research results

(2 seasons per year – 30 styles per season including Accessories).

Mainly Fashion (Women – Ready to wear) –Blouse and T-Shirts, Dresses, Skirts, Casual Pants.

In small parts Menswear.

Fashion Shows and Shootings: Concept, Styling, Management.

Bridging taste and style of two worlds with Chinese as well as European customers.

 

Product Development and Sourcing:

Sourcing of textiles and trims – overcoming challenges with small production quantities.

Product development and organization of sampling.

Controlled and followed production of all items (including accessories).

 

Administrative Process:

Business administration including all aspects of overseeing all steps and supervising sampling, production, sales, and marketing: anticipate, recognize, and solve potential problems.

Conduct all pricing and price negotiations to ensure competitive price levels.

Provide leading guidance and support to a small team and coordination communication between different departments, including training interns.

Aug 2010 – Sep 2018

Designer, Production Manager

NTS Ltd.

Shanghai - China

Design:

Trend research including creation of

mood boards and color themes according to client’s style and handwriting.

Design and Concept including collection outline based on season and research results

Fashion (Women – Ready to wear) – mainly Outerwear, but also Blouse and Shirts, Dresses, Skirts, Casual Pants.

Print Design.

Leading a team of 5.

 

Product Development and Sourcing:

Sourcing of textiles and trims based on Trend analysis.

Product development and organization of sampling.

Controlled and followed production of Women’s wear items, based on quality, execution, and timing.

Establish new relationships with clients and also factories.

Supervision of production process of orders, with over 300 styles per season.

Source new competitive manufacturing and textile factories within Chinese territory which meet all EU regulations and laws.

Expert in sourcing garment, textile and trim supplier in China – network of over 35 contacts.

Bridging communication channels between clients and supply chain.

Responsible for all of the fitting techniques, spec sheet adjustments.

Oversea Quality control.

Communication with the sales department in EU, analyzing results with team members, to drive sales.

Ensure standards as defined by clients are followed and enforced: monitor progress and provide feedback towards goal completion.

Collaborate and comprehensively communicated with clients to achieve goal completion each season including order placement and profitable margins.

Support of client’s buying team during annual visits to Shanghai.

 

Clients including Miss Sixty, Marc Aurel, Apanage, Adler, Vanilia, M&S, Beaumont, and others

Jan 2007 – Jul 2010

Designer

Nienhaus & Lotz GmbH / Kapalua

Shanghai - China

Design:

Design (Women – Ready to wear) – Outerwear, Blouse and Shirts, Dresses, Skirts, Casual Pants, Knit – 250 styles per season.

 

Product Development and Sourcing:

Sourcing based on Trend analysis.

Product development and organization of sampling.

Supervision of sampling process, with over 250 styles per season.

Bridging communication channels between HQ and supply chain.

Assisting for all of the fitting techniques,

spec sheet adjustments.

Provide leading guidance and support to team and coordination communication between different departments.

Ensure standards as defined by HQ are followed and enforced: monitor progress and provide feedback towards goal completion.

Collaborate and comprehensively communicated with HQ to achieve goal completion each season.

Support of management team during annual visits to Shanghai.

Proactively participated in the setup and shaping of design and product development department, growing the team as its first member to 5 with limited fluctuation.

Education

2002

Allgemeine Hochschulreife

Städt. Stiftsgymnasium Xanten

2002 - 2005

Fashion Design

AMD – Akademie Mode & Design

Hamburg

Professional skillset

Entrepreneurial Mindset

Ability to effectively execute plans and initiatives

Teamwork & Collaboration

Ability to remain flexible and adapt to changing situations

Languages

German (native)

English (proficient)

Chinese (verbal - basic)

Software Knowledge 

Adobe Illustrator, Photoshop & InDesign

Microsoft Office

Personal Information 

Name

Date & place of birth

Nationality

Anna Sieger

20-08-1981 - Wesel, Germany

German

Current Adress

E-mail

Dechant-Bens-Str.35 - 46509 Xanten

LOVE WHAT YOU SEE?

I’m looking forward to your message.